'' Because it is completely based on the guidance of international NGO experts: organic cultivation, coffee fruit sweetness of 20% harvested, etc.; after the product was launched in 2012, the quality has been internationally recognized. The surplus began to appear in the following year, and it has grown multiples year after year ''
Shi Hongsen then allocated the surplus to build classrooms and dormitories for teachers and students in high schools in the producing areas to encourage the children of coffee farmers in remote mountainous areas to enter high schools. Shi Hongsen believes that the construction of a school can fundamentally change destiny, and the construction of churches (70% of Malawi Christians, and the opening ceremony of the church is presided over by the Archbishop of Malawi) to help the local people's spiritual life. "Mr. SHIH" from Taiwan is equated with "Good Man" in the 8,000-hectare coffee-producing area. Taiwan's image in Malawi is particularly old.
The original target plan was 2,000 farmers, but since the actual implementation, more than 8,000 households and 80,000 farmers have participated, 38 production areas, hundreds of nurseries; the planting area is as high as 8,000 hectares, and it continues to increase. The income of 8,000 farmers increased by 63%. In 2017, farmers built houses and bought motorcycles.
With the increase in coffee production areas, the increase in production, and the increase in technical sophistication, Shi Hongsen also decided to bring the Malawi results back to Taiwan. He entered the market under the brand of "African Sunshine Malawi" small farmer organic coffee. Because of its competitive "price ratio", it is favored by large-scale retail stores and coffee chain merchants. "I come from Taiwan and have experienced Taiwan's self-reliance economic development. I hope to teach the people of Malawi the key to changing their destiny. They all know that it is Taiwanese who change their lives by growing coffee." Shi Hongsen said that the coffee producing area has already produced two members of Congress and A minister encouraged them to come from a coffee-producing region in the future President of Malawi.
The achievement of poverty alleviation through cooperation with international NGOs through ecological coffee planting has been recognized. Other tribes also hope to replicate the cultivation of honey and macadamia nuts to improve the living and economic conditions of farmers in difficult mountainous areas. The initial funding of the Eco-beekeeping Program was provided by the United Nations. The East Africa Company under the leadership of Shi Hongsen was responsible for the subsequent production, operation, management, sales, and income guarantee, and replicated the coffee planting model. "Let natural ecology and economic activities coexist." Before the pneumonia epidemic, a small batch of production was already exported to the Taiwan market.
Taking corporate social responsibility and environmental sustainability as the business philosophy
With the business philosophy of corporate social responsibility and environmental sustainability, Shi Hongsen gives back not only to Malawi, but also to the villages in Taiwan. With the proceeds from coffee sales in Taiwan, he helped the Okayama Shoutianguo baseball team and participated in donating white rice and blankets to 400 disadvantaged and living alone seniors in Niaosong Township, Kaohsiung.
The coffee planting plan for poverty alleviation was not only affirmed by tens of thousands of farmers in Malawi, but was also awarded the "Haihua Medal of Honor" by the Overseas Chinese Affairs Commission on April 6. Tong Zhenyuan, chairman of the Overseas Chinese Affairs Commission, praised Shi Hongsen’s spirit, which is comparable to the Nobel Peace Prize Bengal Muhammad Yunus founded the "Grameen Bank" to help the poor start businesses and get rid of poverty. It is a Taiwanese enterprise. The extension of family spirit.